how we work: our 3-step approach

  1. It starts with strategy. Whether we’re doing full-service circulation services or online marketing and management, we begin by defining your goals in the context of your budget and your unique attributes.
  2. From there we work with you to develop a tactical plan using the resources best suited to achieve that aim. As audience marketing professionals we are well aware that the devil is in the details. That’s why we work with you, your vendors, and your team to get those details right.
  3. It all ends with reports and analysis. No audience marketer worth their salt implements without analyzing. Going forward, we use what we’ve learned from campaign results to develop increasingly effective programs.

Strategy wheel

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