our team

 

Mike Popalardo
Principal

Thea

Thea Selby
Principal

 

Karen Cunningham 

Karen L. Cunningham
Retail Mktg Mgr

  Maria tahoe1  

Maria Vigil
Account Manager
 

     Peter Kelly

Peter Kelly
Consumer Marketing Dir

Next Steps Marketing personnel present regularly at industry events and webinars. 



Mike Popalardo
Principal

From delving into the newest online marketing techniques to executing the perfect direct mail campaign, Mike is always thinking about what makes sense for each clients’ unique audience -- except when he hits the road biking around the San Francisco Bay Area.

Mike served as board member of the AAMP for ten years, two of those as President, and is a frequent industry speaker on audience marketing and development trends and practices.
mike@nextstepsmarketing.com | Learn more about Mike


Thea Selby
Principal

Whether it’s working with a client’s team to build strategy from the ground up or creating a program to take advantage of a new opportunity Thea uses her analytical and strategic skills to build effective audience marketing solutions for clients. When not at Next Steps Marketing, she puts these skills to use working with others to create a safe and thriving San Francisco neighborhood.

Thea is a co-founder and board member of Exceptional Women in Publishing, a national organization dedicated to supporting women in and through the power of online and print media.
thea@nextstepsmarketing.com | Learn more about Thea


Karen L. Cunningham
Retail Marketing Manager

Karen brings over 20 years of experience working within the newsstand world. She's worked for a national distributor, an international distributor, a publisher, and can see the world of retail marketing from all sides. Karen's career has taken her to New York City, Naples, Florida, and most recently back home to San Francisco, CA.

karen@nextstepsmarketing.com | Learn more about Karen


Maria Vigil
Account Manager

Maria’s interest in marketing stems from her days as an intern in the promotions department at Live 105.3, CBS Radio. Since then, she has worked in several different industries including non-profits, museums, tourism, and fashion where she managed social media communities, implemented marketing strategies, supervised projects and teams. At Next Steps, her experience in different industries helps her understand the unique needs of each client, and deliver creative marketing strategies specific to their brand.  When brainstorming, Maria draws inspiration from her interests, and connects them to marketing and promotion ideas for her clients. Her interests include visiting museums, going to live music shows, reading memoirs and fiction, and keeping up to date with the latest trends in social media.
Maria@nextstepsmarketing.com | Learn more about Maria

 

Peter Kelly
Consumer Marketing Director

With a background in marketing analysis, Peter brings a data-driven mindset to consumer marketing. His twenty-plus years of experience includes work at Hearst Magazines, Future US, and more recently Time, Inc. In his free time, Peter enjoys running, coaching his kids soccer teams and tending to his small bike-map business.

Peter@nextstepsmarketing.com | Learn more about Peter


Additional Client Support

Next Steps Marketing has had long-standing relationships with many account associates across the country who specialize in reporting, fulfillment, creative design, and html to make sure that we have the skills you need when you need them.

 

Affiliations

Western Publisher’s Assn, Western Fulfillment Management Assn, Periodical and Book Assn of America, Exceptional Women in Publishing, Publishing Executive

Certifications

San Francisco Local Business Enterprise (LBE), Women-Owned Business, and State of California Small Business Certification

Mission Statement

Next Steps Marketing was founded in January 2002 by four audience building and marketing professionals: Mike Popalardo, Thea Selby, Sharon Svensson, and Chip (Fred) Wood. Our mission was, and remains, to help people, companies, and organizations succeed by building engaged and profitable ongoing customer relationships.