Next Steps Marketing personnel present regularly at industry events and webinars. Look for us this year at CircDayLA 2013 and Publishing Business Conference.
Máire Walsh
Vice President, Sales & Marketing
Máire is a native of Ireland and has an MBS from National University of Ireland, Galway. Máire went from managing circulation for a niche magazine title to managing a team of account executives at a company specializing in growing independent magazines. When not on the soccer field, Máire oversees client services and ardently enjoys working with clients on digital strategy and marketing across multiple platforms.
Máire has been featured in Folio, Audience Marketing, The Irish Times, and Yahoo Finance and is a regular speaker at industry conferences. Máire is the President of EWIP, a national organization dedicated to mentoring, educating and supporting women in media and technology. maire@nextstepsmarketing.com | Learn more about Máire
Mike Popalardo
Principal
From delving into the newest online marketing techniques to executing the perfect direct mail campaign, Mike is always thinking about what makes sense for each clients’ unique audience -- except when he hits the road biking around the San Francisco Bay Area.
Mike served as board member of the AAMP for ten years, two of those as President, and is a frequent industry speaker on audience marketing and development trends and practices.
mike@nextstepsmarketing.com | Learn more about Mike
Thea Selby
Principal
Whether it’s working with a client’s team to build strategy from the ground up or creating a program to take advantage of a new opportunity Thea uses her analytical and strategic skills to build effective audience marketing solutions for clients. When not at Next Steps Marketing, she puts these skills to use working with others to create a safe and thriving San Francisco neighborhood.
Thea is a co-founder and board member of Exceptional Women in Publishing, a national organization dedicated to supporting women in and through the power of online and print media.
thea@nextstepsmarketing.com | Learn more about Thea
Karen Cunningham
Retail Marketing Manager
Karen brings over 20 years of experience working within the newsstand world. She's worked for a national distributor, an international distributor, and a publisher, and so can see the world of retail marketing from all sides. Karen's career has taken her to New York City, Naples, Florida, and most recently, San Francisco, CA.
karen@nextstepsmarketing.com |
Learn more about Karen
Kim Wong
Account Manager
Kim’s diligence and persistence have greatly contributed to our clients’ success. A business major with a focus on marketing, Kim manages our clients’ digital, online and print marketing campaigns. She has worked with Next Steps Marketing since 2008 and continues to take to the twin imperatives of creativity and project management with the same fierce dedication she applies to her competitive swimming.
kim@nextstepsmarketing.com | Learn more about Kim
Susan Mao
Digital Marketing Associate
Susan brings her forward-thinking mindset and skills in marketing to our digital clients. From social media to email and online marketing, Susan is always on top on of what the latest and most effective and efficient way to help build audience through digital marketing. In her spare time Susan likes to travel, explore the city, and enjoy Cambodian food.
susan@nextstepsmarketing.com | Learn more about Susan
Additional Client Support
Next Steps Marketing has had long-standing relationships with many account associates across the country who specialize in reporting, fulfillment, creative design, and html to make sure that we have the skills you need when you need them.
Affiliations
Western Publisher’s Assn, Western Fulfillment Management Assn, Periodical and Book Assn of America, Exceptional Women in Publishing, Publishing Executive
Certifications
San Francisco Local Business Enterprise (LBE), Women-Owned Business, and State of California Small Business Certification
Mission Statement
Next Steps Marketing was founded in January 2002 by four audience building and marketing professionals: Mike Popalardo, Thea Selby, Sharon Svensson, and Chip (Fred) Wood. Our mission was, and remains, to help people, companies, and organizations succeed by building engaged and profitable ongoing customer relationships.