as seen in...
Here are some highlights from recent, or still relevant, mentions from industry publications
Publishing Executive
The Digital Market
20 July 2010:
First of all, congratulations to all magazines that have taken the plunge into the world of the iPad. You are the early adopters, those that recognize that there may be true success available by going out early and learning as you go. And there’s a lot of learning to be done. One of the complete unknowns in the world of iPad digital magazines is price ... Read the post
Ad Sales Blog
How to Create a Cost-Effective iPad-Ready Digimag: 5 Tips to Get You Started
24 May 2010:
In this post guest blogger, Thea Selby, Principal, Next Steps Marketing and Publisher of greenlight-digital.com, gives us the step by step:
“Reject the use of digital replicas of print publications.” Peter Meirs, director of alternative media, Time Inc.
Q: What does the iPad mean to people interesting in publishing digitally? Are you going to be able to create the amazing look of Wired or Sports Illustrated for the iPad? ... Read the post
IPDA Newsstand Forum
Time to Harness Social Media to Drive Retail Sales
30 Mar 2010:
With all of activity and interest surrounding magazines’ digital initiatives, one aspect seems to be receiving relatively little attention: The potential of digital/mobile and social media to engage new audiences to help drive newsstand sales.
Obviously, use of these platforms—and social media, in particular—for this goal is still in the early, experimental stages, and no one’s claiming that efforts thus far are yielding incremental sales volumes that would register on an industrywide basis ... Read the post
The Ballantine Blog
November Case Study Featuring Tricycle Magazine
11 Nov 2009:
The November 2009 issue of our 'Sample of the Month' direct mail case study features our client Tricycle Magazine and their test of a triple postcard with tipped-in BRE versus a standard multi-component #10 control package. Tricycle worked with Next Steps Marketing, their circulation marketing partner, to execute this test with Ballantine handling the printing and mailing.... Read the post
AudienceDevelopment.com
Rent Or Grow Your Own? Integrated Databases Changing the Name Game
09 Nov 2009:
“For consumer marketers today, it’s often much harder to sell management on investing in a direct mail package or campaign than an integrated campaign, for the simple reason that direct mail generates a loss in its first year,” adds Mike Popalardo, principal in audience marketing consultancy Next Steps Marketing.... Read the article
CNBC.com
Barnes & Noble Promotes Magazines Using Recycled Paper Nationwide Over 240 Barnes & Noble Stores Promote Magazines on Special In-Store Racks
09 Sep 2009:
The Better Paper Project and Next Steps Marketing create special promotions on high-visibility magazine racks at Barnes & Noble, Hastings Entertainment, and other bricks and mortar stores, as well as online with UniversalonDemand.com and Amazon.com for magazines that use recycled paper. They are working on expanding these promotions to additional online and retailer properties in order to recognize and promote the achievements of magazines committed to environmental leadership.... Read the article
Folio
Face Up: Psychology Today
27 Aug 2009
“...Eyes have a tendency to really attract people and draw them in, so having her eyes closed isn’t adding anything to the cover… I do love the + and - signs that the art director uses; they really work graphically. I also really like most of the coverlines....”
Thea Selby, Principal, Next Steps Marketing, Inc. | Read the article
Reuters
Greening Newsstands: Report Shows How Publishers Can Increase Environmental Stewardship And Newsstand Revenue, Sales
25 Aug 2009
Newsstands can be more profitable and also better stewards of the environment, according to a major new "green paper" from the Green America Better Paper Project and Next Steps Marketing.
Read the article | Get the “green paper”
The Ballantine Blog
April Case Study Featuring Aperture Magazine
06 Jun 09
Comment Mike Popalardo: Rather than test just a different color, why not test 4 color quality photography. Pricey, probably. But given the nature of the magazine that may pull more prospects in than just swapping out color.... Read the post
CoverAwards
EARTH DAY SPECIAL: What is Green America’s Better Paper Project?
22 Apr 2009
“...In tough economic times, these magazines continue to show leadership.... We are thrilled that we able to reward these magazines through unique online and retail promotions, says Máire Walsh, Director of Client Services at Next Steps Marketing which works on behalf of Green America’s Better Paper Project.... Read the article
All Business
Magazine Publisher Specializes in the World of Paws and Jaws
03 Sep 2007
Mike Popalardo, principal in the circulation consulting firm Next Steps Marketing, said the concept of indirect subscriptions is widely accepted, but it comes down to execution. “How it works really depends on the quality of fit between the publisher and the industry it serves,” he said.... Read the article
