6 Take-Aways From the Digital Dashboard - 1st Half 2016

Posted by Thea Selby on Tue, Nov 08,2016 @ 10:02 AM

The Digital Magazine Dashboard for the period ending June 30, 2016 has gone topsy turvy. While
there has been some change in absolute numbers, the big change is in how they are being reported. Read below for 6 Top Take-aways, and as always, download here to get all the juicy details in the First Half 2016 Digital Magazine Dashboard.

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Topics: digital magazines, digital dashboard, digital single copy sale, digital subscriptions, AAM, digital newsstands

Selling Single Copies Online—Six Tips

Posted by Thea Selby on Fri, Feb 12,2016 @ 02:51 PM

Do you have a system for selling current issues of your magazine online?

Are you satisfied with the sale of your back issues?  Are copies fulfilled internally, from your fulfillment house or a through a turn-key program, like MagImpulse?

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Topics: single copy sales, Online single copy sales, MagImpulse

Mobile Email Click-Thru Growth: A Glass Half Full

Posted by Mike Popalardo on Thu, Nov 19,2015 @ 02:28 PM

The desktop vs. mobile email divide has been plaguing email marketing since PDAs made it possible to read email on the go. On the one hand, every year sees increasing mobile opens with many marketers now reporting 50+% of all emails regularly opened on a mobile device – check your stats!

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Topics: email, email marketing, mobile marketing, mobile, click through, click-thru

Digital Magazine Dashboard: Winners and Losers

Posted by Thea Selby on Wed, Oct 21,2015 @ 03:06 PM

We finished up our Digital Dashboard for the period ending June 2015. It summarizes the performance of the Top 31 digital magazines, and there are really three big year-over-year changes to note:

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Topics: digital, digital magazines, digital single copy sale, digital subscriptions, digital newsstands

5 Keys to Really Engage Your Audience at Your Next Conference

Posted by Thea Selby on Tue, Oct 13,2015 @ 05:32 PM

Next Steps Marketing is always looking for ways to get, engage, and keep audiences. I had the pleasure of attending and speaking at the Niche Digital Conference recently and want to pass along some of the ways they made sure their audience was engaged, from before the conference began to the very end. These are 5 Tips for you to use at your next conference. Thanks, Carl!

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Topics: audience, engage audiences

8 Steps to A Super Successful Public Outreach Campaign, or Thanks, Twitter

Posted by Thea Selby on Fri, Aug 28,2015 @ 12:01 PM

I was recently involved in a city-wide campaign orchestrated by San Francisco Transit Riders that got the attention of 30+ media outlets, and may have changed our politician’s relationship to our local public transit, affectionately, if generically, called Muni. We could not have done this without Twitter, our supporter, our advocate, our viral marketing friend. Please use the steps outlined below to help build your own  public outreach campaign primarily with social media and volunteers.

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Topics: social media, public outreach, transportation, tweets, audience engagement

Move Your Email into the Mobile Fast Lane

Posted by Mike Popalardo on Thu, Jul 30,2015 @ 01:11 PM

If you’ve been reading our blogs over the last year, you no doubt have got a good idea that we believe the explosion in the adoption of mobile means existing online business models – which were primarily developed for the desktop – are rapidly approaching their end.

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Topics: email, email marketing, mobile

Mobile-Only Users Take Lead in 1st Qtr 2015

Posted by Mike Popalardo on Tue, Jun 23,2015 @ 04:23 PM

As if there was any doubt, there is no clearer harbinger that we've reached and surpassed the mobile tipping point than Google’s latest mobile-friendly algorithm release.  Starting in April 2015, the Google Search Engine prioritizes mobile-friendly sites for searches conducted on a mobile device.

Essentially, the algorithm evaluates the user experience by:

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Topics: Google, mobile browsing, ComScore, mobile device, mobile, click through, click-thru

1st Q 2015 Mobile App Studies Reveal

Posted by Thea Selby on Thu, Jun 04,2015 @ 04:36 PM

We recently looked at an Adobe study of mobile marketing practices in the US and beyond, and App Annie’s Q1 2015 App Engagement Insights and how they can inform our marketing decisions. We’ve pulled out a few key items and six important graphs to highlight what’s happening in today’s mobile world.

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Topics: social media, Adobe, app usage, WhatsApp, App Annie, mobile app, mobile, app growth, app categories, Messaging Apps

Easy Mobile Checkout Options

Posted by Mike Popalardo on Tue, May 05,2015 @ 03:09 PM

I recently put forward the “hypothesis” that one of the reasons we aren’t seeing a lot of paid transactional activity from mobile devices (especially smartphones) is that it’s just too complicated to do it. For more on this topic check out One-Click Mobile Payment Options. I think marketers are finally getting the message.

Here are a couple of examples that illustrate why I think we may be at the tipping point for simplified payment options.

                                                           

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Topics: Google Wallet, smartphones, mobile payments,, ApplePay,

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