events

New Attendees	Alumni Attendees	Partners & Sponsors
eMail & Direct Mail Campaigns Registration Landing Pages Web Promotions: your site and the greater web Social Marketing Search Engine Marketing (CPA/PPC programs)	Targeted eMail & Direct Mail Special Landing Pages VIP Strategy and Implementation (invites, alerts, pricing, benefits) Viral Efforts: help your alumni get the word out about your event	Partner specific email content and campaigns Promotions for partner print products (direct mail, catalogs, magazines, newspapers) Co-Registration Pages Copy & design for web ads, content blurbs, and email campaigns Ensure partner & sponsor program compliance

Next Steps Marketing 3 Steps to Audience Development

Next Steps Marketing brings new attendees to your event using online, print, and partnership techniques. From targeted eblasts, direct and social marketing, and affiliated partnerships, we understand drivers of audience response, and develop strategies to maximize them for you.
We bring your audience back: Since retention is the key to profitability, attendee alumni are treated like the VIPs they are. Techniques to make them feel special to maximize response include: special pricing, VIP extras, alerts for speakers and panels, and exclusive invites.
A great event is made even greater with carefully chosen and cultivated partnerships. Next Steps Marketing develops and monitors partner and sponsor programs to build the brand for your event and to encourage attendance from key audience segments.

Next Steps Marketing Quick Tip

In general, email users are more willing to receive multiple messages for upcoming events than they are for other types of offers. However, don’t abuse their good will. Give your recipients a reason to open your emails by providing something new or relevant in each communication.