Company News
New Audience, New Site
NEXT STEPS MARKETING PROCLAIMS “IF CONTENT IS KING, THEN
AUDIENCE IS QUEEN”. NEW SITE HIGHLIGHTS THE NEED TO BUILD
RESPONSIVE AUDIENCES.
San Francisco, November 2nd, 2009
Next Steps Marketing, a San Francisco based audience marketing services firm, announces the launch of their new website. The new site reflects clients’ need to build responsive audiences in every facet of their business – online, in print and at the newsstand.
A few years ago, circulators were simply trying to get eyeballs to their site. Now the game has changed, its about developing a strong affinity based responsive audiences. Circulators are uniquely positioned to excel in the world where data is readily available to be analyzed and used. Next Steps Marketing have been working actively embracing and developing responsive audiences to best suit clients needs.
Next Steps Marketing whose client list includes a diverse range of media companies including Affinity Group Inc, Green America, Mother Jones, O’Reilly Media, Sandow Media and Viz Media developed the new website to more accurately represent the work they’ve been doing over the past several years...
Greening Newsstands
GREENING NEWSSTANDS: REPORT SHOWS HOW PUBLISHERS CAN INCREASE
ENVIRONMENTAL STEWARDSHIP AND NEWSSTAND REVENUE,
SALES
Washington, D.C. – August 25, 2009
Newsstands can be more profitable and also better
stewards of the environment, according to a major new “green paper” from the Green
America Better Paper Project and Next Steps Marketing.
Geared to magazine publishers, the new paper – titled “Newsstand Marketing and
Distribution: Green at Retail” – outlines ways that publishers can achieve higher
efficiencies, increased sales, and build better brand awareness, even as they are having a
more positive impact on the environment.
“Some progress has been made but the magazine industry and environmental protection can still become better allies,” says Frank Locantore, Director of the Green America Better Paper Project. “When on average 65-percent of newsstand copies go unsold and magazine publishers are struggling financially one can make a strong financial and environmental case for greater newsstand efficiency.”
“We hope to provide practical solutions to publishers so they can reap the rewards of better efficiencies, reduced costs, and greater profitability while becoming green at retail,” says Máire Walsh, Director of Client Services at Next Steps Marketing...
Green Online
GOING GREEN ONLINE: AMAZON AND UNIVERSAL NEWS
NOW FEATURE MAGAZINES USING RECYCLED PAPER
Washington, D.C. – April 23rd, 2009
Amazon and Universal News will run ongoing online promotions highlighting magazines that use recycled paper, under a major push by Green America’s Better Paper Project and Next Steps Marketing.
The “Better Paper for People and Planet” promotion will feature a diverse range of magazines that print on post-consumer recycled paper. Both Amazon and Universal News have extended premium placement and unique pages on their sites to highlight and promote these magazines, in conjunction with Earth Day.
Twenty eight magazines that use recycled paper – including, Shape, Mother Jones, ReadyMade, Body + Soul, Nickelodeon, Make, Natural Home and Everyday with Rachel Ray – now are also featured on a special “Recycled Paper Magazines” section on Amazon. In addition, Amazon asks their consumers to make their “commitment to the Earth a year-round affair, and support magazines printed on recycled paper”. Please view special page here.
Green Reading
GREEN READING: BARNES AND NOBLE, HASTINGS BOOKS AND MUSIC
TO FEATURE MAGAZINES USING RECYCLED PAPER
Washington, D.C. – November 1, 2007
Nearly 400 Barnes and Noble (B&N) and Hastings Books and Music stores nationwide will run in-store promotions highlighting magazines that use recycled paper, under a major push by Co-op America’s Magazine PAPER Project and Next Steps Marketing.
The “Green Paper for People and Planet” promotion will occupy prominent fixtures within these stores with special signage to highlight the magazines’ commitment to the environment. Each publication featured in these unique fixtures is an environmental leader in using recycled paper with at least 30 percent post-consumer content.
Six magazines that use recycled paper – Shape, Fast Company, Mother Jones, ReadyMade, Nickelodeon Magazine, and Body + Soul – will be prominently featured during November in 153 Hastings Books and Music stores. Barnes and Noble has committed to offering 10 slots for magazines that use recycled paper at a heavily discounted rate with special signage in their top 240 stores in January. This promotion will roll out more widely in April 2008 in conjunction with Earth Day...
