Welcome to Next Steps Marketing News & Notes. In this issue:

• Industry Calendar
• Call to Action: Your Sales Data
• USPS New Rates and Our Advice
• Industry News: Developments at Borders
• Online Cover Testing

We’d like to hear from you. If there are any topics you’d like us to discuss, or if you need support with any of your publishing needs
please contact me 415.773.2044 or maire@nextstepsmarketing.com Also if you would like to receive our Top 10 Tips for Great Covers email me.

Sincerely,

Máire P. Walsh, Client Services Director

2007 Industry Calendar
	Ad:Tech San Francisco, April 24-26, S.F. www.ad-tech.com
	WPA + Maggie Awards, Apr 26-27, L.A. www.wpa-online.org Hear our sessions on “Best Practices in Digital Publishing” and “Online Audience Development and Powerful Marketing Copy that Builds an Online Audience.”
	National Magazine Awards, May 1, N.Y. www.asme.magazine.org
	WIPP/WFMA, “Welcome to the Digital Age” Lunch, May 19, S.F. www.wipp.net
	Circ Management Conference, June 4-6, N.Y. www.circmanshow.com
	Ad:Tech Miami, June 26-27, Miami www.ad-tech.com
	PBAA, June 27-29, Philadelphia, PA www.pbaa.net NSM is now a member!

Call to Action
Big things are afoot with your ability to get your own sales data. SourceInterlink, the largest conglomerate of direct and wholesale
distribution, wants to charge you for POS data, data that can help you to increase your sales. Contact your National Distributor to find out
how they are handling this change.

Focus Feature:
Dollars and Sense – USPS Announces New Rates
The USPS has approved an increase in the price of a First-Class stamp to 41 cents and approved shape-based pricing for First-Class Mail, among other increases. Mark May 14th on your calendar for all new rates and fees except Periodicals. For a rundown on the new rates effective May 14, 2007 check out this USPS link.

Periodicals pricing is scheduled to go into effect on July 15, 2007. The Board of Governors has approved an 11.7% increase for out-of-county periodicals and an 18.3% increase for in-county periodicals. Depending on your regional mix this can have a significant impact on your publication.

OUR ADVICE: Speak with your magazine printer now to get an analysis of what the rate increases will mean for you, to find out what things you may be able to do differently, and what your printer is doing to minimize the impact. Of course, there’s still quite a bit of contention about the rate case and there’s always a chance things may change. We’ll keep you abreast of any revisions to the proposed rates.

More questions? Drop us an email or check out the FAQ page on the USPS site.

Industry News
Borders Group Inc. has announced that it will sever its contract with Amazon.com, close almost half its Waldenbooks stores by 2008 and explore the possibility of selling the majority of its international division after reporting a loss.

Consider Online Cover Testing!
In today's world of tough newsstand sales, you can get information quickly and reliably and increase sales at the same time. A Newsstand Manager reports increasing sales as much as 25% with consistent online cover testing. Next Steps Marketing now provides this service, contact Máire for more information.

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