Welcome to Next Steps Marketing News & Notes. This issue, we highlight a program that Next Steps Marketing is proud to be associated with, the “Green Paper for People and Planet Promotion”. This awareness campaign is overseen by Co-Op America’s PAPER Project and its aim is to build awareness of magazines that use recycled paper to the end consumer. This program is open to members of The PAPER Project.

For more information on this program please contact me at 415.773.2044 or at maire@nextstepsmarketing.com. To learn more about the PAPER Project or become a member please visit www.MagazinePAPER.org or contact Frank Locantore at 303.454.3360.

Sincerely,

Máire P. Walsh, Client Services Director
P.S. Check out some great email marketing tips below!

2007/2008 Industry Calendar
	American Magazine Conference, October 28-30, Boca Ranton, FL www.magazine.org
	Niche Magazine Conference, February 25-26 2008, Austin, TX www.nicheconference.com
	MPA, Retail Conference, March 30-April 1, Tampa, FL. www.magazine.org
	PBAA, June 22-24, Baltimore, MD www.pbaa.net

B2B Email Marketing Tips
New Channel for Distribution
Prediction: By 2009, 60% of e-mails will not be read inside the inbox. E-mail will be read on mobile devices, handhelds, inside social networks, RSS readers, browser toolbars and via phone. “The Email of the Future” Jeanniey Mullen, global executive director, OgilvyOne Worldwide

35% of email users open messages because of what’s contained in the subject line.
Jupiter Media

Including the company name in the subject line can increase open rates by up to 32% to 60% over a subject line without branding.
Jupiter Media

See more tips about B2B email.

Focus Feature: Building Awareness of Recycled Paper Magazines

Co-op America’s PAPER Project and Next Steps Marketing, have teamed up with major bookstores throughout the U.S. to build awareness of magazines that publish using recycled paper through the “Green Paper for People and Planet” program.

The mission of the PAPER Project is to “work for a paper production system that keeps communities healthy and safe, and helps ensure that the bounty of the Earth is preserved for all generations to come”. Currently, 85 magazines are members of The PAPER Project’s Responsible Magazine Network. This is the only network of environmentally responsible magazine publishers in the U.S.

The “Green Paper for People and Planet” program demonstrates that magazines are committed to the environment in a time where environmental issues are at the forefront. For the participating magazines, it can mean building awareness for their titles, increased sale and market penetration. More importantly it shows that there are magazines in our industry that are embracing recycled paper.

Hastings is the first bookstore chain to participate in this program by offering free premium placement to 6 member magazines; Shape, Fast Company, Mother Jones, ReadyMade, Nick Mag, and Body + Soul. This premium placement will be a Gondola Endcap for the month of November in all their 153 stores. Special signage will build awareness of the magazines to highlight that they all use recycled paper.

This week Barnes and Noble (B&N) committed to offering discounted space and special signage within their stores for this campaign. The first promotion in B&N will be in January, in 240 of their top selling stores. This promotion will be available to 10 magazines. This promotion will roll out in a greater capacity in April in conjunction with Earth Day.

Both Hastings and B&N have demonstrated their commitment to the environment and to these type of publications. Please visit www.MagazinePAPER.org for more information on the PAPER Project or contact me directly at 415.773.2044 if you are interested in participating in the upcoming B&N promotions.

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