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Welcome to Next Step Marketing News & Notes. As we look forward to the year ahead, reinvention and new beginnings are on top of our wish list. With tough economic times comes opportunity and a chance to be more creative and innovative. In this issue, we offer some tips for success. We hope that 2009 brings good business, good luck, and good health.
Sincerely,
Máire P. Walsh, Client Services Director
2009 Industry Calendar |
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WIPP Women's Leadership Conference January 23, San Francisco, CA http://www.wipp.net/ |
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Camp Niche February 9-10, Orange County, CA http://www.campniche.com/ |
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WPA Publishing Conference April 22-23, Los Angeles, CA http://www.wpa-online.org/ |
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Retail Conference March 22-24, Miami, FL www.magazine.org |
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iMag Conference May 17-19, Boulder, CO www.magazine.org |
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PBAA June 8-10, Atlantic City, NJ http://www.pbaa.net/pbaa/index.asp |
Industry News Single copy sales slipped 8% in the third quarter of 2008, from 266 million to 224 million, according to MagNet. Postal rate increase is expected to be 4% in May 2009. Build this new rate into your budget. As many of you know the USPS has instituted a new Flat Sequencing System. The purpose of the system is to standardize flat mail (magazines are considered flats). This means that your addressing requirements will change. This will impact you most if you have tip-ons or coverwraps in your subscription promotions. For more about what this change means to you click here |
New Beginnings: Tips For Success
| Newsstand: Retailers and promotion providers are keener now more than ever to offer discounts plus provide added value to publishers. Now is the best time to take advantage of these discounts. In addition, it might prove to be a good time to test, but do remember that overall retail sales are down. |
| Online: Use online cover testing to find out what images and features work best with your audience. This process also ensures connection and interactivity with your readers who are eager to share demographic information, ideas for content and design, preferences and buying habits. NSM offers this service. Contact Máire Walsh for more information. |
| Subscription: If you haven't added email renewal and billing to your series, now is the time to do it. You won't be able to do away with your print efforts but it's a great opportunity to decrease expense or add incremental response. Not sure your audience is the type? Start with subscribers who came to you through your site. They've already shown an affinity for doing business online. |
| Digital Editions: Video is very effective at engaging your readers and drawing them into your digital edition. consider adding a welcome video to your magazine. |
| Maternity Coverage? Need Help? We do maternity coverage for subscription & newsstand marketing. Contact Maire Walsh for information 415.773.2033 |
Better PAPER Project Webinar: Talk with Newsstand Industry Experts Maire Walsh will talk with industry experts on the current state of the newsstand industy-- Challenges & Opportunities. Submit your questions to maire@nextstepsmarketing.com February 26th, 11 PST/2 EST sign up here |
Meet |
 Thea Selby 415.773.1841 |
 Lisa Thomas 908.343.9049 |
 Máire Walsh 415.773.2044 |
 Kim Wong 415.773.2022 |
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Next Steps Marketing, Inc. | 944 Market St, Suite 821 | San Francisco, CA 94102
