John Griffith, National Geographic

1. Concentrate on growth
2. Execution is key-right magazine in right stores
3. Make sure your magazine is well displayed
4. The first 3 points will result in efficiency
5. Combine enthusiasm-retailer + publisher
   
   

David Perry, President, The News Group

1. TNG will not engage in distribution that does not lead to a healthy organization
2. Call to arms-other companies are targeting checkout space. We need to protect this real estate.
3. Need to get the right product to the right distributors in the right quantities
4. Firm commitment to get business up and running.
   

Ron Clarke, President & COO, Hudson Group

1. We are now facing a huge creditability issue
2. Need to resolve SBT issue
3. Establish how to monitor efficiencies
4. Publishers also need to go on retail calls
5. Economies need to come into focus again
6. In the future he envisions, less titles, shorter shelf life and titles rotating faster.

How Can We Help Retailers?

-Create a button on your website that informs your readers where they can purchase your magazine or better yet blog about your top retailers

-Consider special in-store events where you can drive traffic while building awareness of your titles.

-Support their promotional programs and work with them to develop unique programs for your titles.

-Consider money off coupons available online to drive foot traffic while increasing sale

Magazine Readership
More than 85% of Americans read magazines. Magazine readership grew over the last five years-with audience growth up more than all other media except the internet.