Welcome to Next Steps Marketing News & Notes. We are excited to announce that we have redesigned our website to reflect the changing role of audience marketing and how our company has evolved over the last two years.

The site emphasizes our commitment to building diverse streams of audiences for our clients. Please check out our new site www.nextstepsmarketing.com. We would love your feedback.

Sincerely,

Máire P. Walsh, Client Services Director

2009-2010 Industry Calendar
	PBAA Member Meeting, "All Things Ingram" October 27th 2009, New York, NY register here
	WIPP Meet & Greet October 27th 2009, San Francisco, CA register here
	Curtis Shelter Party December 3rd 2009, New York, NY
	WIPP Woman in Leadership Conference January 29th 2010, San Francisco, CA register here

If Content is King, Then Audience is Queen
--our reflection and growth

A few years ago, circulators were simply trying to get eyeballs to their site. Now the game has changed. It's about developing strong affinity-based, responsive audiences. Circulators are uniquely positioned to excel in the world where data is readily available to be analyzed and used. Next Steps Marketing has been working to actively embrace and develop responsive audiences to best suit client needs. Our focus has changed.

Our new website reflects the new world of circulation and our change of focus, developing responsive audiences in every facet of our clients' business--online, in print, and at the newsstand.

Our goal with this new website is to reflect the new and exciting world that audience building is forming online, in print and at retail. It demonstrates how we solve audience-building challenges in a creative and customized way--using practical "call-to-action" marketing techniques--where the return is clearly measurable by clicks, email newsletter sign-ups, online subscription sales and requests, responses to direct mail, webinar/event attendance, whitepaper downloads, or sales at newsstand.

Our tagline "we get audiences" further defines our company's focus on helping media companies develop and implement strategies and promotions that maximize ROI from their various audience segments. Click on the homepage image above to check out our new site.

Mother Jones Sales Success
Congratulations to Mother Jones who witnessed a 14% increase in unit sales for the first half of 2009, as reported by ABC.

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Next Steps Marketing, Inc. | 944 Market St, Suite 821 | San Francisco, CA 94102