Welcome to Next Steps Marketing News & Notes. In this issue we highlight insights, advice, and tips, from recent industry events in San Francisco.
We also look at how new devices and social media are helping reshape the publishing industry. Sincerely,
Máire P. Walsh, VP Sales and Marketing
We get audiences-- online, in print, at retail
Industry News
The iPad, the Next Generation?
Prior to and post launch of the anticipated iPad, magazines have been announcing their efforts to create an experience that will go hand-in-hand with devices. Here are some examples we like:
Vogue- is rumored to have secured $250,000 in ad revenues for the launch of their app, Vogue Stylist.
Wired- seems like this will be very attractive to advertisers. It will be interesting to see if other Condé Nast titles follow suit, especially, because of the Adobe - Apple Crossfire
Read more »
Sports Illustrated- can’t imagine a sports fan not wanting to want to flick through a copy.
Read more »
Social Media Standings
Facebook surged to the number one position for the first time in May 2009 and continued its strong growth trajectory throughout the year finishing with 112 million visitors in December 2009, up 105% from about 55 million visitors during 2008. This week of March 8th, was the first time that Facebook surpassed Google in traffic.
Twitter finished the year with nearly 20 million visitors to its website, up 900% from just 2 million visitors in 2008. Much of Twitter’s extraordinary audience growth occurred during the first few months of 2009, at one point jumping from 4 million visitors to 17 million visitors between February and April.
New Barnes and Noble CEO
Barnes and Noble named William Lynch as CEO, replacing Steve Riggio. Lynch joined B&N in early 2009, without any book experience as president of the company's web division. This is a clear signal that B&N is embracing a digital future.
Industry Calendar
- FMA E-Media Strategy: The Sequel
April 21, NYC
more info
Mike will be speaking about E-Media
- IMAG
April 25 & 26, Washington DC
www.magazine.org/indy
Máire will be speaking about the Future of Retail
- Magazines: From the Dimensional to the Digital
June 16, NYC
Register here
- PBAA/ MPA Retail Conference
June 28-30, Boston
www.pbaa.net
Got Direct Mail?
The U.S. Postal Service has announced it will be running a Summer Sale in 2010. A 30% rebate to eligible standard and flats mailers will run from July 1st through September 30th. Take advantage and save money. |
Links we Love
Better Paper Project - Over the next few months, NSM and BPP will present a series of blogs and webinars on digital publishing. To understand how digital publishing can have positive effects on building revenue andaudience, click here.
|
What is the #1 activity on the web? It's not porn anymore...
We've found that social media can help increase revenue and sale! Online shop sales for the New Internationalist increased by 13% in the US and 33% in Canada over the past holiday season. From fad to trend, check out this video for interesting stats on social media.
Insights & Advice
At the end of January, the WIPP Woman's
Leadership Conference brought together women
executives to share, educate and empower. Here are
some insights and advice from the conference:
CONSIDERATIONS:
Introduce tip jars for content. Micro payments can
make a significant difference to your bottom line
while engaging your audience.
Embrace community and turn that community into
brand ambassadors. Community guides brands.
Your print product is your calling card and the
passion driver will be digital.
Don’t forget your past, digitizing your historical content could result in a new revenue stream. Check out Google Digitization
FACTS:
- 50% of Google traffic is from outside the US.
What are you doing to engage international traffic?
-
NPR gets 10-15% of its traffic from Facebook.
- $2.5 billion iPhone apps have been downloaded,
resulting in $2.4 billion in revenue.
- There are 100 million smart phones in the US market. Do you know how your audience is accessing your content?
- Everyone is a publisher. Facebook now has greater traffic than Google.
PBAA West
Recently, a group of PBAA members met for lunch in San Francisco to have a frank discussion about challenges at retail and how digital advances will impact the channel. Most people agreed that new platforms and devices can help build retail sales through increased awareness and unique promotions. Michael Tucker, owner of Books Inc., acknowledged that “Digital natives are part of our future and we are embracing it.”
20 percent of email in the U.S. and Canada is not making it to the inbox, according to a new study from an email deliverability services company.
Return Path |
Digital First
For the first time ever, spending on digital advertising will outstrip that targeted toward the print sector. A study by Outsell predicts Web ads will jump 10 percent in the coming year, meaning 32.5 percent of the $368 billion will be spent on the internet, versus just 30.0 percent on print. Outsell Vice President Chuck Richard, calls it a "watershed moment." |
Congratulations to Michelle Ingenito from Curtis who was recently promoted to Senior VP, Publisher Services & Sales Development.
|
