We Get Audiences

print • newsstand

New Business Retention Newsstand/
Public Place
  • Full-Service Circulation Management
  • Direct Mail
  • Insert Cards
  • Sub Landing Pages
  • Issue Sampling
  • eMail Marketing Campaigns
  • Agent Business & Partnership Development
  • Gift Campaigns: website, email, and print
  • Outsourced Fulfillment Management
  • Renewal Series Review
  • Billing Series Review
  • Renewal Series Creation: copy, design, offer, timing
  • eRenewal Series Creation: copy, design, offer, timing
  • Billing Series Creation: copy, design, offer, timing
  • eBilling Series Creation: copy, design, offer, timing
  • Partner Programs—Renewal & Management
  • Distribution & Marketing Management
  • Online Cover Testing
  • Cover Analysis: based on sales
  • Competitive Analysis
  • Distribution Analysis
  • Marketing & Promotions
  • New Channel Development
  • To find out more about Better Paper Project promotions click here

Next Steps Marketing 3 Steps to Audience Development

  1. Next Steps Marketing captures new readers using online, print and in-person channels and techniques. From targeted direct marketing to social marketing to newsstand, we understand drivers of audience response, and develop strategies to maximize them for you.
  2. We keep your audience: Retention is the key to profitability. We’ve honed ways of renewing your audience, and ensuring high pay-up on your bill-me orders.
  3. We cost-effectively launch your new title or make your existing publication(s) visible in the retail market. We manage your distribution partners to optimize your single copy and public place distribution to build your brand and bottom line.

As we manage both a controlled and paid model, their flexibility, all-round-audience building expertise…and creativity make them a vital part of our team...
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