our team
Next Steps Marketing personnel present regularly at industry events and webinars. Look for us this year at CircDayLA 2009 and the 2010 Women’s Leadership Conference. Take a moment to check out our insightful interviews with industry leaders.
Máire Walsh
Vice President, Sales & Marketing
Máire hails from Ireland, where her masters in marketing provided a solid basis for retail marketing in the States. Máire went from managing circulation for a niche title to managing a team of account executives at a distributor specializing in independent press. When not on the soccer field, Máire currently heads up client services at Next Steps Marketing and still ardently enjoys growing online and print retail sales.
| Learn more about Máire
Mike Popalardo
Principal
Mike’s enthusiasm for audience marketing is infectious. From delving into the newest online marketing techniques to executing the perfect direct mail campaign, Mike can’t stop thinking about what might make sense for each clients’ unique audience except when he hits the road biking around the San Francisco Bay Area.
Mike has been serving on the Board of Directors of the WFMA since Jan 2003 and is currently serving as Past-President.
| Learn more about Mike
Thea Selby
Principal
Whether it’s working with a client’s team to build strategy from the ground up or creating a program to take advantage of a new opportunity Thea uses her analytical and strategic skills to build effective audience marketing solutions for clients. When not at Next Steps Marketing, she puts these skills to use working with others to create a safe and thriving San Francisco neighborhood.
Thea is the Conference Chair of WIPP’s 2010 Women’s Leadership Conference and is a co-founder and board member of Women in Periodical Publishing, a national organization dedicated to supporting women in and through the power of online and print media.
| Learn more about Thea
Gary Ting
Retail Marketing Associate
Gary brings a New York can-do attitude to his newsstand clients across the globe. Whether you’re launching a regional, improving newsstand efficiency, entering new markets, or surveying your subscribers with online cover testing, Gary is there for you. Gary spends weekends surfing, exploring tasty treats and enjoying the Cali weather.
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Kim Wong
Account Associate
Kim’s diligence and persistence have greatly contributed to our clients’ success. A business major with a focus on marketing, Kim manages our clients’ print and online marketing campaigns and has taken to the twin imperatives of creativity and project management with the same fierce dedication she applies to her competitive swimming.
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Additional Client Support
Lisa Thomas has over 20 years in vendor management. Her attention to detail, spreadsheets skills, and ability to meet deadlines keep your projects moving forward and on time.
Deb Bickle has worked over 25 years in subscription fulfillment management for small and large clients. Her understanding of the nitty gritty of fulfillment helps keep your file on track.
Affiliations
Western Publisher’s Assn, Western Fulfillment Management Assn, Periodical and Book Assn of America, Women in Periodical Publishing
Certifications
San Francisco Local Business Enterprise (LBE) and State of California Small Business Certification
Mission Statement
Next Steps Marketing was founded in January 2002 by four audience building and marketing professionals: Mike Popalardo, Thea Selby, Sharon Svensson, and Chip (Fred) Wood. Our mission was, and remains, to help people, companies, and organizations succeed by building engaged and profitable ongoing customer relationships.
