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REMAG: Rewards Consumers Who Recycle

A win for consumers, the local community, and the environment, REMAG, a program that rewards consumers when they recycle, launched worldwide yesterday at SuperMax supermarkets in Puerto Rico.  The program helps address the increasing demand for recycling and counters the lack of accessible alternatives to recycling on the island while incentivizing participation and offering a new fundraising strategy for schools and/or charities. 

In SuperMax we’re always looking for ways to help our community as well as expand services and add value we offer in our stores. With the REMAG program we’re continuing to do just that along with demonstrating our environmental commitment”, said SuperMax president, José Revuelta. 

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Consumers are rewarded with instant coupons of their choice from 15 different product categories when they recycle newspapers, magazines and catalogs at the designated interactive kiosks in participating stores.  In addition, they support their favorite charity or non-profit organization that receives a donation from REMAG for each printed coupon.

We’re thrilled to have SuperMax join us on this great venture. We’re confident the program will be a success and are pleased that we can benefit local non-profit organizations with the donations they need to continue their labor of love.  This is a fundamental part of REMAG`s commitment”, said Blake Patterson, executive vice president for REMAG.


The interactive customer experience is simple, engaging and fast, in four easy steps:

  1. Consumers bring their newspapers, magazines or catalogs to the REMAG kiosk at their local participating retailer to recycle.

  2. They scan/identify the newspaper, magazine or catalog for recycling and deposit it in the labeled slot.

  3. The consumer selects the non-profit or charity to receive a monetary reward for each printed coupon.

  4. Finally, the customer selects the coupons of their choice from various leading consumer products across multiple categories and leading brands for immediate use. The customer will receive up to five coupons for each recycled newspaper or magazine.

Puerto Rico non-profit organizations participating with REMAG include The Humane Society of Puerto Rico, SER de Puerto Rico, Estuario de la Bahía de San Juan, Hogares Teresa Toda, Sacred Heart University, Sierra Club and the G8 (eight communities around the Caño Martín Peña).  These local organizations help Puerto Rico thrive through their advocacy for children, animals, the protection of natural resources, and education.

REMAG has received the support in the environmental and recycling area from organizations such as: Environmental Protection Agency (EPA), Solid Waste Authority, Green America and Puerto Rico Recycling Partnership. IFCO Recycling will be responsible for handling the material.

The REMAG program also has the support of leading companies such as: B Fernández & Hnos., Clorox, Colgate/Palmolive, General Mills, Healthy Choice, Kellogg’s, Kraft, Nestle, Pepsi, Procter and Gamble, Unilever and more to highlight the program and encourage awareness and participation.  In addition to being a recycling program, REMAG is a new and engaging way for brands to market and promote their products in locations where customers make purchase decisions.

If you would like more information about REMAG or would like to become a green leader by actively participating in this environmentally conscious initiative please contact Blake Patterson at 615.497.9958 or email

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