As part of our community outreach work with the San Francisco Bay Ferry, Next Steps Marketing organized a series of “Ferry Festivals”, held in communities near ferry terminals, to expand awareness of the ferry and deepen relationships with the residents served. The first Ferry Fest was held in Richmond in 2022, followed by Oakland in 2024, with an additional festival planned for Vallejo in Spring 2026. We worked with dozens of non-profits, agencies, and local businesses to partner with us on the festivals, which saw participation from thousands of community members. Attendees learned more about the ferry service, took free short ferry rides, and enjoyed live music & dance performances, raffle giveaways, local food vendors, and information and resources from community partners.