We recently read a great post written by Jerry Cao, who put together strong UX (user experience) tips to remind us of what matters when it comes to call-to-action buttons. Since we work with them everyday with our clients, we thought this might be useful to our readers as they consider what to do for their next call to action.
Read MoreThe Digital Magazine Dashboard for the period ending June 30, 2016 has gone topsy turvy. While
there has been some change in absolute numbers, the big change is in how they are being reported. Read below for 6 Top Take-aways, and as always, download here to get all the juicy details in the First Half 2016 Digital Magazine Dashboard.
Do you have a system for selling current issues of your magazine online?
Are you satisfied with the sale of your back issues? Are copies fulfilled internally, from your fulfillment house or a through a turn-key program, like MagImpulse?
Read MoreThe desktop vs. mobile email divide has been plaguing email marketing since PDAs made it possible to read email on the go. On the one hand, every year sees increasing mobile opens with many marketers now reporting 50+% of all emails regularly opened on a mobile device – check your stats!
Read MoreWe finished up our Digital Dashboard for the period ending June 2015. It summarizes the performance of the Top 31 digital magazines, and there are really three big year-over-year changes to note:
Read MoreI was recently involved in a city-wide campaign orchestrated by San Francisco Transit Riders that got the attention of 30+ media outlets, and may have changed our politician’s relationship to our local public transit, affectionately, if generically, called Muni. We could not have done this without Twitter, our supporter, our advocate, our viral marketing friend. Please use the steps outlined below to help build your own public outreach campaign primarily with social media and volunteers.
Read MoreIf you’ve been reading our blogs over the last year, you no doubt have got a good idea that we believe the explosion in the adoption of mobile means existing online business models – which were primarily developed for the desktop – are rapidly approaching their end.
Read MoreAs if there was any doubt, there is no clearer harbinger that we've reached and surpassed the mobile tipping point than Google’s latest mobile-friendly algorithm release. Starting in April 2015, the Google Search Engine prioritizes mobile-friendly sites for searches conducted on a mobile device.
Read MoreWe recently looked at an Adobe study of mobile marketing practices in the US and beyond, and App Annie’s Q1 2015 App Engagement Insights and how they can inform our marketing decisions. We’ve pulled out a few key items and six important graphs to highlight what’s happening in today’s mobile world.
Read MoreI recently put forward the “hypothesis” that one of the reasons we aren’t seeing a lot of paid transactional activity from mobile devices (especially smartphones) is that it’s just too complicated to do it.
Read MoreThe increasing penetration of smartphones (and to some degree tablets) in the US market means that now, more than ever, your next customer is just one click away – from placing an order ORabandoning your cart. You can increase your chances of success by incorporating “one-click” type ordering options on your order pages. Here are a couple of ways you can do it.
Read MoreIn my last blog, I showed you how both retailers and customers benefit from the convergence of user need and seller solutions during the Holiday Season.
Read MoreWith the start of the New Year, I always look for fresh connections. That’s where the Federal Trade Commission (FTC) comes in.
Read MoreIt’s a mantra of email marketing that relevance is the key attribute to getting your emails opened by your recipients. Unlike many of the shiny new objects or truisms that seem to arise every day, this particular mantra is true. Your email messages and promotions must be perceived as useful, or at least applicable, to your recipients to avoid having your messages marked as spam, deleted without being opened or having your recipients unsubscribe from them completely.
Read MorePeter Kafka of Re/code noted recently, “46 of the 50 top-grossing apps in the Apple App Store are free and supported by in-app purchases, functionality or content that can be purchased from within the app. This number has been growing over time, and none of the Top 10 apps (by total gross) are charged for upfront.”
Read More#GivingTuesday is in its 3rd year. This is the day we are asked to think about giving to others rather than getting something ourselves for a discounted price. Coming directly after Black Friday and Cyber Monday, one might assume that we are all "purchased" out. Why, my colleague asks, don't we make it the Tuesday before Thanksgiving?
Read MorePrivacy and Security are not the same things but they are so closely related in the minds of most consumers they might as well be.
Read MoreDo you believe there is truth in that old English proverb, “you can lead a horse to water, but you can’t make it drink.” Whether or not you believe it’s true, when it comes to landing pages it MOST DEFINITELY is not. Indeed, the sole job of the landing page is just that—to get the “horse to drink”.
Read MoreI confess. I’m a list junkie. Show me a “Top 10” or “25 Things To Do” and I’m hooked. So I thought I’d provide my own list of 41 things I have found to be true about email marketing.
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